New Brand in 2021!
Gorgeous WVU apparel designed by women, for women.
With our designs you can support the Mountaineers without needing to "dress down". Perfect for the Blue Lot, around town or at work!
The founder is a West Virginia native and graduate of West Virginia University.
In hopes of giving back to the Wild & Wonderful state, we set our headquarters up in West Virginia.
As an Officially Licensed WVU trademark licensee, a percentage of all revenues goes to support West Virginia University.